In a small business, marketing is hard. We all know we need to do it but sometimes we don’t know where to start. Sit back and take a deep breath, it’s not as hard or time consuming as you think. Here are 10 tips that you can use to help market your business.
- Get a website with a real domain name. No, I’m not saying you need to go spend thousands of dollars with an agency to get a site up and running, although if you have it to spare it will help. Now you can use a plethora of tools from WordPress to Blogger to Wix. All of them offer easy ways to get your site up and running. But do invest the $10 or so dollars a year in a domain name. URLs that have pet sitter.blogger.com do not look as perfessional and if that company ever goes out of business you loose your site traffic. When starting Out, don’t try to be everything to everyone, just add some of your basic information starting with what services you offer and how to contact you. You don’t need a huge website to start.
- Become social. Everyone talks about social. Should I do Facebook, Twitter, Instagram, etc… Truth is, do what you like. If you try to start them all at one time and you don’t particularly like that platform it won’t do you any good. Start with one you like, add something daily, respond to folks asking questions and stick to it. Extra bonus suggestion: when you are sitting up your profile, ensure that your contact information and what you do is in there. This will help people to decide to follow you and with searches.
- Get listed on other sites. No… This is not a promotion to list here, although you can. But list everyone you can and you think will help. This will not only help visitors to those sites find your business but will help search engines find your site also. If the site offers ratings and reviews all the best! But remember to ask your best customers to go to the site and review your listing. There’s nothing wrong with asking!
- Use a car decal. They are inexpensive now and they provide an easy way for people to see your business. Don’t just put your name, ensure that you have what you do and a way to contact you. Example, if you are a pet sitter, put “Michael’s Dog Sitting 555-555-5555 Facebook.com/MichaelsDogSitting”. Always include the area code if you want to use your phone number, with mobile phones people next door don’t always have the same one as you.5. Have fun. Seriously, have fun, it shows. Your clients will be happier if you are happy and they will help spread the word. The best referral you can ever have is a happy client. And besides, your doing what you love working with animals all day, how can you not have fun?
Got more tips for your fellow pet business owners? Add them below!